ALABASTINE Adv Folder w Color Samples~Wall Plaster~Grand Rapids,Michigan~1890s

Description

We offer this advertising folder for Church's Improved ALABASTINE, for Walls and Ceilings, Plain and Relief Work. This 4 fold (8 sides) booklet Includes a page of color samples, actual Alabastine (like thin plaster) applied with a brush to paper. The Alabastine Company was founded in New York, in 1879, by Melvin B. Church. Alabastine has a base of calcined gypsum, made to take the place of calimine in wall coatings and finish. Church invented the colored wall paint. The gypsum was mined from the shale beds around Grand Rapids, Michigan. Became a very popular decorating style especially from 1890-1930's. Booklets of stencils were also printed by the company. We date this booklet from 1880-1890 . Printed folder measures, 3-1/8 x 5-1/2 inches closed. 4 panels open to 5-1/2 x 12 inches.
ALABASTINE Adv Folder w Color Samples~Wall Plaster~Grand Rapids,Michigan~1890s
ALABASTINE Adv Folder w Color Samples~Wall Plaster~Grand Rapids,Michigan~1890s
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Description
We offer this advertising folder for
Church's Improved ALABASTINE, for Walls and Ceilings,
Plain and Relief Work. This 4 fold (8 sides) booklet Includes a page of color samples, actual Alabastine (like thin plaster) applied with a brush to paper.
The Alabastine Company was founded in New York, in 1879, by Melvin B. Church.  Alabastine has a base of calcined gypsum, made to take the place of calimine in wall coatings and finish. Church invented the colored wall paint. The gypsum was mined from the shale beds around Grand Rapids, Michigan.
"Alabastine Your Walls and Combine Healthfulness With Beauty....The Sanitary Wall Coating"
proclaimed the ads for Alabastine. The company placed many  color advertisements in popular domestic magazines of the day, including
Ladies Home Journal,
the
Delineator,
and
House Beautiful.
Became a very popular decorating style especially from 1890-1930's. Booklets of stencils to use with their product were printed by the company.
We date this booklet from 1880-1890 (when Church sold the company). Printed folder measures, 3-1/8 x 5-1/2 inches closed. Opened it is 5-1/2 x 12 inches (4 panels) Two little peek holes on front show some color chips. Some light wear and toning. Overall in very good condition.
Please look at our pictures for more detail. Click on image to enlarge.
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About Us
We have been selling books, postcards, paper ephemera, photos, correspondence, stamps and other interesting items for more than 30 years.
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